Four thoughts came together recently that gave me one of those “bolt of lightning” insights it’s useful to get from time to time. Not only that, it helped me change my approach to communication.
Images: Woop Studio‘s Alphabet Flashcards, used with permission
Those of you who read my last post about being yourself online, could read this one as a bit of a second installment to that journey.
So, these were the four colliding thoughts:
1. How magnificently deafening the dawn chorus is (I live in the country and get up early).
The truth is, it isn’t.
Over the last several months – actually, couple of years – I have seen and experienced exactly what small business owners, business people, and basically any “regular” person feels when they are told they need to get with social media. That’s when they give anyone mentioning blogging / tweeting / Facebooking / Pinteresting / whatevering a withering stare, much as Medusa must have been in the process of giving Perseus as he beheaded her.
This is not your chance to jump all over me for hatin’ on SM. I’m not. I’m extremely aware of and grateful for all that it has done for me, personally and professionally. But you can’t take away from the fact that it takes a friggin’ cr@pload of time.
Client engagement is one of the core ways businesses grow their client base. It is also the best way to show your customers you value them as people rather than numbers. To that end, this week’s roundup features seven posts from around the web that focus on social media engagement for business.
Why: The summer months can be a slow time for some businesses. In this post, Debra Askanase gives you some ideas to work on your engagement strategy while things are slow, so that you’re prepared when they heat up again.