Match Makers go Social by Breaking Stereotypes

July 9th, 2014 | Ancita Satija | 5 Comments

Match Makers

[Ed: The tradition of arranged - as opposed to "love" - marriages has been practiced in India for centuries, and is still a thriving and commonly accepted practice on the sub-continent. A relatively recent proliferation of matchmaking sites is bringing the tradition in step with the tech age.]

Most of you reading this post have, or will go through, a phase in life where it seems the only goal of your friends, family and strangers is to get you married!

Image: Weddingsforaliving.com via Google, CC 4.0

That’s when you get anti-social, run away or hide from family get-togethers, parties and weddings. People around you suggest uploading your profile to matchmaking sites, so as to find the best fit in a potential life partner. But little do they realize or understand that it’s not just about finding “a suitable boy” (or girl).

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How NOT to Run Your Social Media

June 25th, 2014 | Guest Contributor | 2 Comments

Social MediaGuest Post by Josh Lyon

Social media is a great tool for engaging with consumers. It’s personable, it’s instant, and it’s highly visible. For the most part, brands use it well. There are some fantastic examples of effective social campaigns and professionally-maintained accounts out there.

Image: Bryn Salisbury via Flickr, CC 2.0

Unfortunately, it’s the mistakes that are often most noticed and most memorable. All of the benefits listed above suddenly become negatives in the wrong hands. Social media is very susceptible to human error, things are said in the heat of the moment without enough forward planning, and a large follower base can mean something goes viral in minutes.

With that in mind, here are my top five tips to help you avoid some common social media errors.

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Have You Heard of the #CoolestInterviewEver?

February 26th, 2014 | Ancita Satija | 28 Comments

#CoolestInterviewEver

Disclosure: HCL is a client of my agency, Six Degrees PR. However, the campaign partners are ITSA Brand Solutions and FrogIdeas. I thought this was an interesting campaign, and wanted to share my thoughts with WUL readers.

Have you ever been to an interview where you don’t have to speak at all, yet are expected to answer whatever the interviewer asks?

Image: HCL via Google, CC 4.0

Sounds weird? Think again. Because India has been buzzing over the #CoolestInterviewEver, where one of the country’s largest companies wanted you to be “cool” enough to work for them.

Recently HCL Technologies (NSE: HCLTECH), India’s fourth largest software services firm, started a global recruitment campaign on Twitter. Here’s how they said it would work:

  • Respond to questions on Twitter: Over a two-week period, participants were to respond to various questions posted on Twitter (this round closed on Feb. 21, btw). One hundred would be selected to participate in the next round, which was …

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