Have You Heard of the #CoolestInterviewEver?

February 26th, 2014 | Ancita Satija | 25 Comments


Disclosure: HCL is a client of my agency, Six Degrees PR. However, the campaign partners are ITSA Brand Solutions and FrogIdeas. I thought this was an interesting campaign, and wanted to share my thoughts with WUL readers.

Have you ever been to an interview where you don’t have to speak at all, yet are expected to answer whatever the interviewer asks?

Image: HCL via Google, CC 4.0

Sounds weird? Think again. Because India has been buzzing over the #CoolestInterviewEver, where one of the country’s largest companies wanted you to be “cool” enough to work for them.

Recently HCL Technologies (NSE: HCLTECH), India’s fourth largest software services firm, started a global recruitment campaign on Twitter. Here’s how they said it would work:

  • Respond to questions on Twitter: Over a two-week period, participants were to respond to various questions posted on Twitter (this round closed on Feb. 21, btw). One hundred would be selected to participate in the next round, which was …

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An Unkindness of Ravens: Thoughts on Twitter Communication

September 4th, 2013 | Holly Dawson | 35 Comments

An Unkindness of Ravens

Four thoughts came together recently that gave me one of those “bolt of lightning” insights it’s useful to get from time to time. Not only that, it helped me change my approach to communication.

Images: Woop Studio‘s Alphabet Flashcards, used with permission

Those of you who read my last post about being yourself online, could read this one as a bit of a second installment to that journey.

So, these were the four colliding thoughts:

1. How magnificently deafening the dawn chorus is (I live in the country and get up early).

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Dear Business: Get Over the Social Media Hump

August 23rd, 2013 | Shonali Burke | 16 Comments

Bactrian camel When we changed the WUL publishing schedule (again), I thought writing an original post once a week would be easy enough.

Image: richardghawley via Flickr, CC 2.0

The truth is, it isn’t.

Over the last several months – actually, couple of years – I have seen and experienced exactly what small business owners, business people, and basically any “regular” person feels when they are told they need to get with social media. That’s when they give anyone mentioning blogging / tweeting / Facebooking / Pinteresting / whatevering a withering stare, much as Medusa must have been in the process of giving Perseus as he beheaded her.

This is not your chance to jump all over me for hatin’ on SM. I’m not. I’m extremely aware of and grateful for all that it has done for me, personally and professionally. But you can’t take away from the fact that it takes a friggin’ cr@pload of time.

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