The Baconator on Social Media
We bloggers like badges. Right here on WUL, there are a few that I’m proud of (you’ll remember how thrilled I was when we finally got the Alltop badge).
But today I’m exceptionally proud to unveil my newest badge and, perhaps, my favorite of all: the Baconator.
And it came along with honorary membership into what I believe must be one of the most exclusive clubs in the world: the Bacon Association and Culinary Order of Nommers.
All dreamed up in what has to have been a genius moment by Erin Feldman.
It all started when we were joking around on Twitter, and then Facebook, about how much we love bacon. Remember how Klout tagged me as a bacon “influencer”?
Filed under Communication, Networking, Shonali Burke, Social Media | Tags: bacon, building relationships, erin feldman, making connections, Social Media | Comments (56)5 Tips to Find Your Best Audience on Social Media Platforms
Guest post by Thursday Bram
A while back, my dad asked me if he should be on Twitter for his business, which involves liquidating furniture. I flat out told him no.
Not every audience is on Twitter. In fact, a lot of audiences aren’t on Twitter: based on a November 2010 study, the Pew Research Center estimates 8 percent of Americans use Twitter.
When you dig even deeper into the demographics, it becomes obvious that a lot of the prime audiences for my dad’s business — the people most likely to buy used furniture in quantity — aren’t spending their time on Twitter.
The argument has been made, plenty of times, that if he was willing to spend time on building a Twitter following, he could probably still get some business off of Twitter. But considering that there are plenty of other social media fish in the sea, it’s not his best option in terms of the time he has available.
Finding your best audience
Filed under Guest Posts, Marketing, Social Media | Tags: finding your audience, research, Social Media, thursday bram | Comments (8)The B2B End Around
Guest post by Ken Mueller
Whether it’s marketing or public relations, I often have people tell me:
“It’s different for me. I’m in B2B, not B2C. Social Media won’t work for me.”
To that I say, “Poppycock! Horsefeathers! Balderdash! Codswallop! Fiddlesticks! Tommyrot!” And I might even throw in a “Baloney!”
OK, I don’t really say that, but I want to. And I’m fully aware that not everyone “gets it” yet.
You see, many B2Bs actually have TWO opportunities for using Social Media to drive engagement and sales.
The first way is the traditional way, but remembering that you really aren’t a “B” dealing with another “B.” You aren’t a “B” at all. You are a person. Your business is made up of people.
Filed under Guest Posts, Marketing, Social Media | Tags: b2b marketing, creating demand, creativity, ken mueller, Social Media | Comments (6)
