5 Ways Social Media is Used to Mislead or Misinform

April 23rd, 2013 | Daniel Cohen | 6 Comments

I have a confession to make:

I’m not 100% in love with social media.

Don’t get me wrong, social media. The time we have spent together has been great. I love the way you are able to communicate so quickly, so fluidly, so… seamlessly. And I wouldn’t trade the time we’ve had together for the world.

Oh, and we’re not breaking up. I’m not ready to leave you.

But I have noticed that our relationship has begun to change. And I can no longer avoid talking about it, lest you transform into a monster and eat me, as well as anyone else who knows you.

Using social media to lie is unfortunately easy. Here are just a few of the ways people do it.

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Filed under Daniel Cohen, Guest Posts, Media, Public Relations, Social Media | Tags: facebook, propaganda, Social Media, Twitter | Comments (6)

How Indian Politicians are Using Google+ Hangouts

April 19th, 2013 | Ancita Satija | 26 Comments

“Would you like to hang out with me this evening?”

Indeed, all of you may have been asked this question by your friends and family. But Google has completely changed the way we “hang out” with our near and dear ones.

With the advent of Google+ (G+) multi-party video chats or Hangouts, not only can we now hang out with our friends and family, but, if we like, with the Prime Minister, Finance Minister, or the President of the country.

Image: SatishAcharya via Google, CC 3.0

Interesting, isn’t it?

It seems governments and their agencies and organizations have understood how powerful social media can be (Facebook, Twitter, G+) for engaging with citizens, seeking feedback, creating awareness on different initiatives, and creating a participatory model of governance.

Filed under Ancita Satija, Communication, Guest Posts, Public Relations, Social Media, Twitter | Tags: Barack Obama, facebook, google, Google Hangout, Narendra Modi, P Chidambaram, Social Media, Twitter | Comments (26)

4 Free Tools to Measure Your Instagram Success

March 26th, 2013 | Rachael Seda | 16 Comments

For the past few months, my friend Ryan has been managing a boutique in a nearby shopping center called Apricot Lane. I know 80-90% of the stores in this area are out of my price range and, because they are so expensive, their typical customers are more likely to be women in my mom’s age group.

I assumed that Apricot Lane was another boutique with clothes for women older than myself. That is… until Ryan started an Instagram for the boutique. She posted photos of the clothes, jewelry, and new items on Instagram. She even posted photos of people I knew modeling the clothes.

I fell in love with the different styles and fun items. I realized my preconceived notions were wrong, and I was quickly convinced that I needed to visit the boutique. Not only did I visit, I brought my mom and sister with me, both of whom loved it.

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