The B2B End Around
Guest post by Ken Mueller
Whether it’s marketing or public relations, I often have people tell me:
“It’s different for me. I’m in B2B, not B2C. Social Media won’t work for me.”
To that I say, “Poppycock! Horsefeathers! Balderdash! Codswallop! Fiddlesticks! Tommyrot!” And I might even throw in a “Baloney!”
OK, I don’t really say that, but I want to. And I’m fully aware that not everyone “gets it” yet.
You see, many B2Bs actually have TWO opportunities for using Social Media to drive engagement and sales.
The first way is the traditional way, but remembering that you really aren’t a “B” dealing with another “B.” You aren’t a “B” at all. You are a person. Your business is made up of people.
Filed under Guest Posts, Marketing, Social Media | Tags: b2b marketing, creating demand, creativity, ken mueller, Social Media | Comments (6)Austin Beckons
There’s been a lot of chatter recently over conferences that have a voting component to their submissions. That’s because the “panel picker” part of the 2012 South by SouthWest Interactive conference is currently in progress, ending on Friday, Sept. 2.
I remember the first year I paid attention to SxSW. I wasn’t anywhere close to attending, but it was new to me, and I was in awe of people who were submitting proposals. They were all sooo kewl!
In fact, it looked like a very cool event. The kind of event all the cool people, the social media rockstars, the tech geniuses were going to.
And because part of the SxSW selection process is getting public votes in for the various submissions, many of the blogs I read, many of the high-powered social media people would be tweeting and Facebooking madly about their panel, asking you to vote for them.
Filed under Events, Shonali Burke, Social Media | Tags: #pr20chat, austin, panel picker, Social Media, Speaking, sxsw, voting | Comments (16)Are You Really My Friend?
This post has been sitting in my dashboard for quite a while.
Before I started writing it, though, it was just a lonely title, somewhat like a bemused shepherd who’s waylaid his sheep, and is wistfully whistling for them to gather (hey, nothing wrong with a shepherd whistling, is there?).
You see, I just couldn’t find the right hook for it.
Then yesterday, Lori Gosselin published a fabulous guest post by Bill Dorman, asking, “How does your friendship grow?” It’s an excellent post, as Bill’s writing usually is. Bill posits that when it comes to growing our friend circle, we’re either hunters or farmers (or maybe a bit of both), and writes:
Filed under Shonali Burke, Social Media | Tags: bill dorman, building relationships, friendship, lori gosselin, Social Media | Comments (80)“There is a difference between the two. Are you out there bouncing around hoping to ‘bag’ as many friends as you can? More is better, right? I’m sure you can never have too many. Do you prefer superficial so you don’t have to expend a lot of energy?
