“K” is King in Brand and Company Naming
November 30th, 2011 | Guest Contributor | 17 Comments
Guest post by Donna Vincent Roa
The power of the letter “K” has always fascinated me.
In college, one of my favorite adjectives was “kafkaesque,” a word with three “K” sounds.
The first time I heard this word, it resonated with me, and I wanted to say it again and again. There was something special about it.
“K” is the 11th letter in the alphabet and one of the least frequently used letters, but is believed to make people laugh and feel good. It’s a voiceless velar plosive and an oral consonant with air escaping through the mouth only. This cross-linguistic sound is represented in over 40 languages, from Bengali to Turkish to Kagayanen.
Filed under Business, Guest Posts, Marketing | Tags: branding, donna vincent roa, naming, the letter K | Comments (17)Some people ask: “Why do we even need ‘K’? Isn’t ‘C’ enough?”
