Costa Coffee: Why Isn’t Twitter Brewing?
What, no Twitter?
A few months ago, I read a great blog post by Ray Grieselhuber on the Ginzametrics blog about Trader Joe’s, and the fact that they, a major grocery chain, didn’t have an official presence on Twitter.
It seemed baffling, and Ray did an excellent job of identifying the benefits of having an official Twitter presence.
It made me think about the largest company in the UK without a Twitter account.
I didn’t specifically check that out, but I’d guess that Costa Coffee is high on the list. Costa is a major high street coffee retailer (and I should add that I love their coffee). Their loyalty program and mailing list work in sync, and they do a good job of keeping me posted with promotions without overwhelming me with emails.
So it was astounding to me that their official Twitter account hadn’t been updated since October of 2008. Costa is on Facebook, however, and their Facebook page has over 175,000 fans and is updated weekly.
So I did the natural thing; I emailed the company.
Filed under Guest Posts, Public Relations, Sanjiva Persad, Social Media, Twitter | Tags: costa coffee, resources, Social Media, Twitter | Comments (22)Twitter and Guinea Pig Worry
Guest post by Brian Meeks
As a rule I like to channel my inner bitterness into lengthy rants about social media transgression. If necessary, I will illustrate by making disparaging remarks about Justin Bieber or Snooki.
Today I am filled, not with howler monkey angst, but guinea pig worry.
Guinea pig worry is the feeling one gets when being judged by a furry little critter and found wanting. These moments can be very unsettling for both the human and the guinea pig.
A friend, whom I have introduced to Twitter, sends me emails with questions about various Twitter tools. Most of them are designed to help a person accumulate a mass of worthless followers, so as to build a false sense of self worth. Some of them are designed to allow one to tweet at all hours of the day, thus promoting one’s awesomeness, even when one is not on the computer.
Filed under Guest Posts, Social Media, Twitter | Tags: brian meeks, how to tweet, Twitter | Comments (20)The Future of TweetDeck
I wrote a post about the potential of Twitter to buy TweetDeck just two weeks ago. (To be fair, that first posted on my employer’s blog.)
In any case, a “what if” scenario has become a reality with an offer ranging between $40 and $50 million.
So what happens now?
A lot of doom and gloom if you believe the people over at TechCrunch (they also broke the story that a deal was done between TweetDeck and Twitter on Monday).
I don’t buy the doom and gloom declaring the end of TweetDeck. Continue reading »
Filed under Guest Posts, Matt LaCasse, Social Media, Twitter | Tags: acquisitions, TweetDeck, Twitter | Comments (21)
