When #measurePR met Klout
Last week, the special guest on #measurePR was Megan Berry of Klout. Given how vocal I’ve been about how problematic I find many elements of Klout, it was pretty decent of her to be willing to participate.
As I anticipated, it was one of the Cyprus (Cyprus? WTH?! Sorry!) most active chats, with a lot of people asking questions, sharing their own views and lurking as well.
Here are a few of the questions and Megan’s answers:
1. Why should we take Klout seriously? It doesn’t seem to have a whole lot of rhyme or reason right now, other than tweeting a lot (this was from Matt LaCasse).
Megan: “[The] best way to answer is talking about how we DO measure. It’s not based on tweet volume, but [the] ability to drive action.”
Filed under Events, Measurement, MeasurePR, Resources, Shonali Burke, Social Media | Tags: #measurepr, influence, klout, megan berry, twitterchat | Comments (44)PR Is As PR Does
Just a little bit crazy
This has been a bit of a crazy week for me (actually, it’s been a bit of a crazy last few weeks for me, but who’s counting?).
Last week there was the PRSA International Conference, a couple of days ago we had the 2010 IABC/DC Metro Silver Inkwell awards, yesterday I “spoke” at a PR News webinar on social media ROI, and today I’m “speaking,” along with Jen Nycz-Conner of the Washington Business Journal, on a Network Solutions-hosted (disclosure: client) Twitterchat on “PR tips for your small business.”
Whew.
This is a topic that is near and dear to my heart, though.
It’s the reason I was really happy that BNET chose me to be its Startup Storyteller… and it’s what I do.
Filed under Events, Public Relations, Shonali Burke | Tags: network solutions, pr, Public Relations, twitterchat | Comment (1)Making The Most Of A Twitter Chat
Huddle, huddle, roil and muddle
I remember the first Twitter chat I attended. It was #journchat, one of the first, if not the first, Twitter chats created.
Image: Maria Johnson via Flickr, CC 2.0
It drove me nuts.
The stream moved so quickly, it was really hard to keep up with what was going on. And if there’s one thing I pride myself on, it’s being able to keep up with several things at once or, as the jargonites would put it, “multi-task.”
And if I’m being honest, some of the tweets people shared seemed so puerile, I said to myself, “Do they really work in public relations?”
Filed under How To, Shonali Burke, Social Media, Twitter | Tags: #measurepr, #pr20chat, alex talbott, jodi gersh, john friedman, kellye crane, solopr, twitterchat | Comments (11)
