Flash Mobs Go Social in India

April 3rd, 2012 | Ancita Satija | 16 Comments

Flash MobWhat the iPhone is to smart phones, flash mobs are to marketing.

As organizations all over the globe try to use smart moves to attract and retain customers, the recent and ongoing turbulence in the global economy has only intensified this need.

While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community.

If numbers could speak, 19,000 views (and counting) for this YouTube video (on YouTube) is pretty impressive:

It is interesting to see how companies – both large and small – are taking the social route to engage audience.

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Pedal-powered Storytelling

January 23rd, 2012 | Guest Contributor | 23 Comments

Guest Post by Jamie Garantziotis

I was catching up on emails recently when a message caught my eye from one of my favorite brands: Rapha.

As a bike geek and cycling lover, I love Rapha’s comfortable and beautifully designed cycling wear, and admire its use of content (particularly video) to tell its story.

Over the holiday season, Rapha challenged its community to complete the Festive 500 – burning off those Christmas calories by getting outside and cycling 500km across one week.

You can see some of the great efforts and content shared by the community here.

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