6 Things The Army Taught Me About PR

March 14th, 2011 | Guest Contributor | 14 Comments

Guest post by Frank Strong

In the Spring of 2007, I returned to my full time job after an 18-month deployment that included a year in Iraq and realized that the world of public relations had changed.

While I was an early adopter of social sites like LinkedIn, most PR pros weren’t generally using social media for PR purposes.

Twitter, which was founded in 2006, didn’t exist when I left.

My soldiers told me MySpace was a place to meet girls, so it didn’t seem to have a practical business application and I didn’t want another password to remember.

Facebook had a mere 20 million registered users.

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Follow Friday: The Graceland Edition

July 24th, 2009 | Shonali Burke | 5 Comments

One of the things that struck me about Elvis’ former home on our recent road trip through Tennessee was just how comfortable it looks.

Graceland’s certainly an imposing structure when seen from afar – or even the front. But once you get inside, the rooms aren’t vast and the furniture looks really comfy. It doesn’t look too much like a rock star’s home, unlike some of the mansions you see on Cribs; it looks like a place you’d want to hang out in.

So this week, I’m highlighting five of my Tweeps in the greater marketing communications community who aren’t just rock stars at what they do; but more importantly, they’re good, honest people whom I feel comfortable with.

1. Robin Lane (@robinhlane). I first came in contact with Robin a few years ago while she was still at Vocus, and have been a fan ever since. She’s an amazing PR professional but more than knowing the mechanics of the business inside out, she builds and maintains relationships.

2. Arik Hanson (@arikhanson). Arik and I started “talking” on Twitter, and finally met at BlogPotomac earlier this year. Boy, is he a nice guy! He knows who he is, but he won’t beat you over the head with it. And that’s saying a lot for someone of his caliber and standing in the community.

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Pulling My Talking Shoes Out

May 29th, 2009 | Shonali Burke | 2 Comments

I should probably have done this earlier. Don’t they say something about better late than never?

Right, then. I have a hectic couple of weeks coming up with no less than four conferences in two weeks (probably baby food for some, but for me, that’s a lot). If you’re going to be at any, I’d love to say hello in person.

June 3 is PRNews’ PR Measurement Conference at DC’s National Press Club, which I’m really looking forward to because it’s on… you guessed it, measurement. I’ve been to several great conferences but the measurement ones are always my favorite.

If you were thinking of coming, please let me know so that I can get you the speakers’ guests discount code. If you can’t make it, PRNews is on Twitter and will be giving out a hashtag soon.

June 4 is Vocus’ 2009 Users Conference, where I’m participating on a panel on Twitter.

Er, did I just see you rolling your eyes?

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