5 Ways To Write Like An Expert Without Writing A Book

March 1st, 2011 | Shakirah Dawud | 9 Comments

Publicity experts swear by becoming an author of something.

But if you know your stuff, you can become a valuable resource in your field anyway.

Image: Mirari Erdoiza via Fotopedia, CC 3.0

1. Be honest about what you don’t know.

This is the top, numero uno takeaway, a no-brainer, and something even (especially?) the generously brain-endowed often bury.

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A Blogging Motto With Apologies To The Olympics

February 9th, 2011 | Shonali Burke | 22 Comments

This is part of the Blogging for Grasshoppers series

Remember the motto of the Olympic Games?

Citius, Altius, Fortius.

Image: scazon via Flickr, CC 2.0

Or, in English, “faster, higher, stronger.”

When it comes to a motto for blogging, I suppose one could apply that… but how would that be fun?

I mean, my blog posts will never run faster than a cheetah, or soar over tall buildings better than Superman (or my dog Suzy Q., for that matter), or be stronger than Mr. T.

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Weekly Roundup: The Long Of It

January 23rd, 2011 | Shonali Burke | 6 Comments

The long or the short of it?

Earlier this week, there was a great guest post over at Spin Sucks on how long or short blog posts should be.

One of the age-old questions, eh?

If you haven’t read it yet, you should (and make sure you’re following Ingrid Abboud, the author, on Twitter as well).

I don’t think there is a right or wrong answer to this question. If, as Ingrid puts it, long posts are visually appealing (very important for readability) and interesting, you’re more likely to read them.

And there’s no dearth of short posts that are neither.

So to each their own, right?

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