“Your Cheatin’ Heart”: Why Transparency Should Matter

February 22nd, 2012 | Kirk Hazlett | 18 Comments

transparencyI frequently voice my opinion on behalf of the Public Relations Society of America (PRSA) on ethics, in particular on the issue of “transparency.”

What set me off recently was an article in the Boston Globe about the Super PACs and their impact/effect on the voting public. (Note: The Globe chose not to print my letter, but I’m not giving up!)

PRSA’s Code of Ethics presents clear guidelines on the ethical considerations that public relations professionals should embrace when representing clients or employers.

Of particular note are articles relating to “free flow of information.”

Hiding behind a false front in hopes of getting someone to act in a particular way is in no way an example of transparency.

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