The Terrible Twos: Keeping Up With #measurePR
When I started the bi-weekly #measurePR chat on Twitter last month, I had no idea how it would do.
Yes, I could tell there was a need for it (conversations in several chats I sat in on turned in the measurement direction), and yes, I’ve done a little work in the area – but even if you hope and plan till the cows come home, you never really know if they’ll deliver the milk, do you?
OK, that’s my terrible analogy for the day.
Taken off it has. From some terrific guests, to being adopted as “the” hashtag for conversations related to measurement, #measurePR is almost like an infant running towards toddlerhood – “terrible twos,” anyone? – before it realizes it can’t actually run (image: Tomás Fano, Creative Commons), it’s still crawling.
Part of this running/crawling thing means that I’m left with so many thoughts swirling around in my head at the end of each chat – or when I listen in on related conversations outside of our regular chat window – that I’ve done a terrible job of capturing them. So I need to do better there.
Filed under Measurement, MeasurePR, Public Relations, Shonali Burke | Tags: #measurepr, kami huyse, Measurement, PR measurement, Twitter, twitterchat, zoetica | Comments (4)
